15 Years Experience In Web Design
Modern, Mobile Friendly Web Design
LET'S MAKE MAGIC
OK, It's Not Magic, But It Works!
Or You Could Wait... Until.... What? When?
Affordable Website Design, Content Marketing, Digital Marketing & More
Products, Services, Ideas...
Website Design, Graphic, Print Design
Search Engine Optimization SEO
Website Lead Generation Strategies
Online Order Forms & Contact Forms
Complete Website Design For Online Stores
Manage WebSite Yourself After Build Or Have Me Provide Website Management Service.
Lonn Dugan is the Toledo Web Wizard at BIG Marketing Solutions LLC
6506 Country Place, Sylvania OH 43560 419-764-9649 email@example.com
Who is Your Who? What Is Your Market Niche?
Brick and mortar businesses may have a local market and need more traffic at a physical location. I can help you with that! On the other hand, if you don't have to rely on brick and mortar, the world is your market. Still, there have to be niches as a small business cannot be all things to all people... My niche is Results powered by Integrated Marketing Communication Theory and Experience! I offer experienced top to bottom, end to end, strategic planning, design, creation, and execution of market image, value proposition, and visual and print messaging to accomplish lead generation and sales via multiple channels at once.
Common Mistakes By Small Business Websites
A common mistake marketers make is to be very product centric. It's only natural if they are passionate about their products. BUT, In today's Digital Marketing and Social Media world, it is important to be more person centric. I would like to help you unify the various ways of communicating, with words, still images, and video, so that all efforts say the same thing in different ways. The goal would be to make the entire value proposition and messaging be more person centric even before somebody decides to click a button or watch a video.
Why Am I Am Right For You? I Can Show You Previous Marketing Programs That Produced Results!
I believe my marketing expertise runs deeper than anybody else you can hire to help you grow unless you pay 2x or 3x my price. I am a top to bottom marathon runner, and a sprinter when needed. I will tell you the truth and help you grow by building something valuable, designed to win, from the ground up.
For instance, Image, Messaging, and Value Proposition may all need some help before you start advertising on social media or anywhere. Consider, if the only indication of what your company does, above the fold, is about products. In the end, people pictures are more engaging than product images, and happy people wearing, holding, or using the product are even better! But the pictures have to fit the words. This consultative analysis and suggestion is a small example of how I do MORE than Content Marketing.
The Secret Sauce: Integrated Marketing Communication!
Other providers may just want to jump in doing what THEY do. Maybe they suggest SEO work, or Google ads, or facebook ads, or maybe they want to focus on Instagram content. But will the ads bring sales? They will if they follow the age old formula for marketing and advertising, which is “AIDA” or Attention, Interest, Desire, Action.
If you get ATTENTION one way, and then show something not related or not expected after they click, then it’s hard to retain INTEREST. They just click off to find something that LOOKS more like it might have what they want.
After you manage Attention and Interest, then you need DESIRE. Fanning the flames of desire is all about romancing the product and purchase experience. If you offer GREAT service, Free Samples, and Outstanding Quality, but don’t say so, then how will a visitor know? Desire is emotional, not rational. The ad has to fan the desire, making a prospect say in their mind and heart, instantly, "I WANT." Then, once they click, they need to SEE what they WANT. They need to say to themselves as soon as they hit your landing page, "THAT’S IT! YES. SHOW ME MORE! CAN I BUY? HOW"? A suitable call to action will close the deal.
BUT FIRST, Before All That:
You need an appealing brand image… Then you need a message and value proposition that work with the image to promise satisfactory outcome. Then you need eyeballs on an offer that gives prospects a reason to respond NOW. I can help you with all of this as part of an integrated marketing communication strategy that is included with every project where I am retained. Let's make sales... GROW... Together!
You'll Do Better In Toledo!
THE TOLEDO WEB WIZARD IS THE BEST CHOICE IN WORDPRESS WEBSITE DESIGN. My Low Overhead Allows Affordable Rates.